Crowd funding
is one of the best ways that you can use to raise money to pay your attorney.
For you to succeed in doing so, you must promote your campaign very diligently
and consistently. A well written story and a powerful video is not enough if
you want to raise enough money. You have to ensure that your story gets to as
many people as possible. You must also repeat your message as frequently as
possible. Below is a guide on how utilize crowdfunding effectively to raise moneyto hire an attorney:
• Create a personal email.
Draft an email about your story and send it to all the people on your contact list. It is advisable that you personalize this email for every potential donator then send it to them individually. Send the message together with a link to your campaign page. Ensure that you email is clear about your intentions which are to get donations. Ask for donations from everyone that you contact.
• Constantly update and communicate.
You can do this on your campaign page plus your personal emails. You might think that you are bothering your supporters but frequent messages helps in keeping them in the loop. Frequent communication helps them realize how important your campaign is to you. It also helps your supporters track the progress you are making. Constant communication also helps people to donate more than once. Send at least 1-2 messages to your supporters weekly.
• Utilize your social media.
Take advantage of the free social media. Update information about your fundraising on your Facebook account, LinkedIn, Twitter etc. Try and post regular updates every day about your progress in the campaign and ask for more donations.
• Show appreciation in good time
When somebody makes a donation, ensure that you send a thank you message as soon as possible. If possible, do it in public for example on your campaign page. This makes them feel good making it easy for them to spread the word to others. This is the best way to grow your network. Request all your supporters to spread the word to their personal network. Also, as a good touch thank them on your own Twitter and Facebook page this lets other people see your campaign.
• Look for media to cover your story.
Crowdfunding is still a relatively new and novel concept. Reporters love stories that are novel and will get other people talking about them. How can you spin your story to become more newsworthy? Reach out to local reporters and media outlets. This maybe a newspaper or a TV station. Find as many channels as you can for the more your story is heard, the more donations you are likely to receive. Publicity is the key to a successful crowdfunding. Get out there and talk, call and tweet to everyone you know. You never know which contact will help you get to your goal.
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